Background: writing-producing ad/promo for HBO, NBC and UPN. Here
are some of our commercial micros:
Précis. Created three
anti-substance-abuse micro stories, using approaches developed by a world-famous
think tank, for several interaction scenarios: [1] girl-girl/alcohol, [2] boy-boy/marijuana,
and [3] boy-girl/cigarettes.
Primary Audience. Teachers who implement the
program, aged 25-65, receive 5×9" reminder postcards containing the dates of upcoming
training sessions, with these stories (and commissioned artwork) appearing on the
front.
Secondary Audience. Students who participate in the program,
aged 11-14, view the postcards which their teachers post on classroom bulletin
boards.
[1] Click Clique
"The Skool Snoozeletter
website uploaded an interesting photo."
"Hey, that's last night's
party! What happened?"
"We were all warned when the red punch got
spiked, but Susie wanted to act cool."
"Jeez, she looks so
goofy."
"Yeah, everyone's snickering. We might need to drop her
from the pep squad."
[2] Dope
"Wanna hit?"
"From
your joint? I'll pass, thanks."
"What's the matter? Are you afraid, liddle
boy?"
"Absolutely. If one doobie can turn a smart guy like yourself into
this glassy-eyed slacker, then I don't stand a chance."
[3] Bitchin'
Wheels
Did his smoke ring become a heart, just before gently caressing her
face? She inhales deeply, eyes closed, hoping to absorb his essence.
But when
she coughs, the guys start laughing and saunter along to another car, leaving her to
wonder if he'll ever visit her locker again.