16 billboards have been erected in a one-mile section
of Interstate 10, just a short drive east of Palm Springs. This location, close
to the gambling emporiums in that neighborhood, is the perfect spot to resurrect a
classic ad model:
YOU COULD PLAY AND LAUGH
OR JUST PLAY AND GRIN
WITH OODLES OF CASH
YOU MIGHT PLAY AND WIN! (Keep dreaming, sucker...) Sweaty Palms Casino - 2
Miles
Christmas
is never far away. Time to tackle next year's ransom note?
Here's the pitch: People love stories. And
stories sell
products. But most folks hate to read long stories. Their lips get tired. So we tell
micro stories. In 50 words or less. Some of 'em peddle stuff. We're also proud of our noncommercial
micros:
Forsaken Birth certificate, high school
diploma, military discharge, marriage license, obituary: the old woman mechanically
shuffles her precious stack of papers again and again, almost as if sorting them
into the correct order will provide the magic combination that brings him
back.
magazine
minima, issue 0.3: The Tenth of September From the observation
deck, Lady Liberty looked like a child's toy: so close, you could
almost caress her with casually-outstretched fingers. By
reaching with your other hand, it seemed nearly possible to touch the
huge bridge spanning Verrazano's narrows.
Locus
Novus, w/interactive visuals and sound effects:
"Half my advertising
works; the trouble is, I don't know which half." -- John Wanamaker (1838-1922) Let
HairyPalmsMotel.com create the
half that'll work for you.